Soof Designs - In the Press: Soof Press

Soof Designs Lahore Collection debuts at ABC Carpet & Home in New York

18 Apr, 2006

Soof Designs has debuted a new collection named after the fabled Mughal city Lahore, long known as "the Paris of the East." Working closely with ABC Carpet and Home, Soof Designs has created sumptuous decorative pillows, throws, curtain panels and table runners fabricated from our signature woven silk and organzas. Featuring a wide array of colours, fabrics, and textures, the Lahore Collection is our most expansive.

By closely coordinating with ABC, Soof Designs created monthly palette boards. New products were grouped thematically by colour and pattern to create a visual narrative in ABC’s flagship store at Union Square. Month by month, the palettes kept accumulating to create a spectacular display of Soof Designs product by midsummer. In fact, the Lahore Collection was so celebrated in New York that the New York Times House and Home Section featured it in their "Currents" section. See Soof Designs "In the Press" section for details.

Soof Designs is currently rounding out our product line this season with duvet covers and related linen accessories. Look for our exciting new bedding line at ABC this fall.

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